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“I study the brief, I listen, I question, I watch, I experience the brand ... and then I go in”
Why businesses should invest in better corporate photography
Social media has changed the way consumers want to communicate with brands and services that they use. They want to experience a different view, they want to know that businesses and brands care and are interested in them - their customer, the individual who is spending their money on them. They want to know about the people behind the businesses that they buy from.
Many brands have embraced social media to showcase their personality and to give a level of individual contact to their customers, but what better way is there to show the people and the personalities behind a business than with photography?
Any business that regards a corporate shoot as an inconvenience, and wants it done quickly, is missing out on a valuable opportunity to work with a professional photographer to really capture the individual essence of that company and the people who work within it.
Personal, engaging and interesting photography gives a business a real edge over their competitors by creating a strong personality and identity that gives their customers a better understanding of them.